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Friendsipps
Brief
Launch a non-alcoholic beer that encourages reduced alcohol consumption
within the 18–25 target group.
Insight
Many feel the need to drink in order to be part of the social scene.
Solution
A non-alcoholic beer with a built-in game on the back of the label, serving as a natural conversation starter.
Fictional case
Logotype
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Colors
Typefaces
The logo conveys a friendly and playful feel.
The bottles come in four different pastel colors, enhancing the trendy feel to appeal to the younger audience.
The bottle’s title is written in Nature Spirit to enhance the friendly expression. On the back of the label, the text is written in Bogart for a vintage feel, while the body text is in Outfit for high readability.
The bottles
Truth or Beer bottles. A non-alcoholic lager featuring different “truth or dare” challenges on the back of the label.
SoMe
Instagram page. The “truth or dare” concept continues through the posts shared on the platform.
Merch
Exclusive Friendsipps products, including a tote bag, a 3-pack of bottles, a limited edition deck of cards and coasters.
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