top of page
PulPac
PulPac manufactures fiber-based disposable products using their new innovative Dry Molded fiber technology.
Brief
PulPac wants to increase its public awareness. How should they achieve this?
Insight
People listen to music and music is used to convey messages.
Solution
The artist PulPac teams up with the Way out West festival.
Fictional case
Campaign & SoMe
To generate interest, PulPac will be part of the lineup presented throughout the city of Gothenburg. The artist will also make a digital debut on the Way Out West Instagram page.
Way out West Website
As part of the campaign, Pulpac is also featured among the artists on the website.
The festival
Images from the festival. Once at Way out West, PulPac is revealed as the secret artist with their fiber-based disposable products featured.
bottom of page