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Hemglass
Brief
Create a campaign that boosts Hemglass sales and strengthens the brand.
Insight
Today, people socialize differently, and distractions make moments pass by unnoticed.
Solution
Hemglass creates memories.
Fictional case
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Sometimes, the concept of the “ice cream truck” can outshine the Hemglass brand itself. This brand-building campaign aims to shift that perception. By tapping into nostalgic memories, the goal is to create an emotional connection between Hemglass and its customers. The advertising resonates with those who once bought ice cream as children and can now continue the tradition with their kids.
Campaign
SoMe
Instagram page. Posts featuring the letters that bring back nostalgic memories.
Website
Hemglass website. In conjunction with the campaign, a diary is released where children can write about their most memorable ice cream moments.
Commercial movie
As part of the campaign, a commercial film was produced to highlight the memories that Hemglass helps create. The film is intended for distribution in cinemas and on YouTube.
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